Mighty Nice in Sydney asked me to pitch on this ident for cinema advertising company Val Morgan, and lucky for me, they chose my route. The concept was about bringing the cinema screen to life, depicting how cinema advertising is a uniquely engaging experience. From an initial point of impact, the screen comes alive in a pulsing wave of shape and colour. 

Concept/Direction/Animation: Rory McLean
: Sedona Productions
Production Studio
: Mighty Nice
Sound Design: Squeak E Clean
Client: Val Morgan